Maxota Fishing Lures has a deal going on with their famed new swimbait/twitchbait called the Struggling Shad that actually swims on its side, flutters and twitches like a real injured, wounded minnow–phenomenal for catching big, lazy fish. Just cast it out above the weeds, give a couple of twitches and jerks and you’ll see some explosive surface action. Runs just under the surface. Get coupon code here: Black Friday Fishing Special.